Career in MBA in Marketing

Career in MBA in Marketing


As consumer have become more prominent and gained more control in the market place, Marketing and Market Research have become more important while making critical business decisions. Many companies head or top management now demanding their organizations keep an eye on consumer behavior and gain knowledge for an advantage over the competitors. As a result, the demand for good marketing strategies has grown.

Marketing trends have changed now, so do the behavior of the consumer. Marketing helps to distinguish public perceptions of the products from toothpaste to cars and everything in between. Companies who need to connect with the relative consumer now totally depend on marketing professionals to make the path. This market trend has made the MBA marketing graduates highly sought-after. The companies now prefer more professional people to perform the job strategically. To build up the relationship with the consumer as well as the retails they totally rely on marketing people. Companies now invest lot of money and time over these professionals, so that they can bring good business for the company.

Going for an MBA Marketing program is the best and only way to attain big success in this field. You can climb the ladder of the success more confidently after doing this professional study. This high level demanding and competitive job requires same level of talent, skills and qualification to excel in the field. For an aspiring candidate it’s really essential to acquire these professional skills to enhance their chances of getting a better position. For those already working in the field of marketing and looking to improve their position, a Marketing MBA is the one-stop answer.

By successfully acquiring this MBA in marketing degree, you are going to get numerous career opportunities. With an MBA in Marketing, you can work as a market research analyst, marketing researcher, marketing manager, new product manager, brand manager, area manager, field manager, or event manager. Individual with a good financial background can also make a career in strategic planning. Some organizations gives preference to individuals with a specialization in Marketing while filling up the corporate positions like marketing communications manager, PR director, advertising manager and sales manager.

In marketing agencies, you will find tremendous opportunities there for marketing graduates in direct marketing and advertising. Consulting firms also hire marketing graduates as customer segmentation specialists, market developers and market strategists. To get entry level jobs in the field of product management, you must possess an MBA in Marketing.

Roles and responsibilities related to the nature of the work

Product Managers

Working as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.

New Product Development Specialists

To handle the work as a new product development specialist, you need to have good marketing and communication skills. A new product can only do well if the company has applied the good marketing strategies. It is the responsibility of the Product Development Specialist to plan the right business and marketing strategy to capture the market with a big boom.

Marketing manager

The responsibilities of a marketing manager is to focus on serving and managing the ongoing relationships with the old and existing customers and trying to develop new clients for the company. He should utilize his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires lots of market research and customer management.

Brand manager

The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.

This area of work requires lots of field work and good sense and knowledge of advertising strategies. The work responsibilities involve advertising, media management, market research, and finding out the target audience for the product, preparing the right marketing strategies.