SOCIAL MEDIA- A MARKETING TOOL IN TODAY'S WORLD

SOCIAL MEDIA- A MARKETING TOOL IN TODAY'S WORLD

 

The entire concept of the Science of Marketing is attracting potential reliable customers as well as satisfying the existing ones. Every industry has its own competition, driving the cutest of marketing. Hence, in must cases, marketing can be expensive.

 

 

For small business owners, who have been recently funded, marketing costs can take a huge chunk of their budget, which they cannot afford to lose. They have to take care of production investments and machinery costs. In such cases, social media can be used an effective tool for marketing their products. Individual start-ups, small organisations and businesses can benefit from social media with a good background of media marketing. Social media is a very cost-effective tool to showcase their products and services. In the beginning of Social Media Marketing (SMM), small new businesses took part and employed their campaigns with social media giants like Facebook, Instagram and Twitter.

 

With the advancement and success of SMM and it's promising results, companies like Uber, Zomato and Airbnb started promoting their products and services over social media.

 

Uber employed Facebook and Twitter to receive negative as well as positive feedbacks and Instagram for revealing new deals, offers, updates on the application and exclusive discounts.

 

Airbnb has used the idea of SMM to get to a personal level with it's customers by asking them to put Instagram stories about their experience and stay at the company's residences and by reposting there homestay pictures. This is a remarkably smart strategy used by Airbnb since people believe in originality and what they see. These strategies have made Airbnb a homemade name in the hospitality industry.

 

Zomato is a restaurant aggregator and food delivery giant that has revolutionized the food network through its social media strategies. They believe in customer to customer relationship and 'content of king'. Their 'Yummy Yatra' campaigns and 'Foodie Friday' contests have generated a lot of response on social media that have made their marketing strategies- 10/10.

 

SMM works because all your potential customers are on social media, and are found to be more responsive to your advertisements on this platform. This also shows a completely different dude of your company. Customer to customer service has been completely possible due to the presence of digital media, it's cost-effective nature and the wide base of interaction that offers to the company and its potential customers.

 

Social Media Marketing in the true sense also results in the increase of a company's inbound traffic. Every piece of content posted brings a new set of viewers to your page, giving you the opportunity of converting them into your customers.

 

 Lastly, the most important feature of social media is the knowledge of the functionality of its different platforms-

 

FACEBOOK- What you won't find anywhere, you will find it on Facebook. Since it offers a very wide range of audience from all strata, one should start their SMM from this platform. Here, you get the majority of the customers through Direct Response Advertising, Detailed Audience Analysis and Social Posting.

INSTAGRAM- It has been one of the most rapidly growing social media which is used by company giants to increase the appeal, visibility,  connection and reach of their business. Over 800 million users are active on Instagram, 60 million photos are posted and 1.6 billion likes are generated on a daily basis. This showcases the power of this platform. Creating Instagram product stories, using business profiles, partnering with influencers for better reach, and sponsoring advertisements can help in increasing your customer reach.

TWITTER- The American blogging and social media giants makes its users operate through 'tweets' and allows you to enter company names, brands, topics through a search engine. According to Twitter, 1.6 billion unique visitors see tweets, corresponding to 500 million tweets per day! Hence, it is safe to say that Twitter offers a realistic platform to increase your business and gets public messaged accessible to you. This platform can be used for feedback on services, latest reveals, and announcements.

 

The true power of Social Media should never be underestimated. With the right marketing skills, a company can make its mark in the business world.

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