HOW TO LEARN DIGIRAL MARKETING (FOR BUSINESS OWNERS)

 

HOW TO LEARN DIGIRAL MARKETING (FOR BUSINESS OWNERS)

The question that arises after reading the above topic that comes to the mind of business owners is whether I should learn digital marketing or not? So, it is a clear truth that the world is shifting digital now and it does not matter at all-weather you are CEO of a company or owner of a budding company, your employees will always take help of digital marketing to increase brand awareness and derive sales. Today every company is relying on digital marketing to gain visibility and sales through their online portal. The traditional way of one-way advertising is now in no use, every business is now shifting to a digital marketing platform to build contact with customers.

If I say that you are daily working as a digital marketer then don’t be surprised, every time you post something on Instagram, tweet something on Twitter, or comment and share something on Facebook, you are building your brand. Hence you are actively engaged in digital marketing.

So, by learning digital marketing you can be sure about what message you want to convey to the public both in a personal and professional way. Also, by developing this skill set you can monitor the work of your employees and can ensure where your campaigns are optimized for success and where it needs improvement.

Now the next point that will come to your mind is HOW ONE CAN LEARN DIGITAL MARKETING AT HOME?

so, learning digital marketing is not rocket science, you can learn it at home and that’s also free of cost.

Below mentioned points are the step-by-step process to be a Digital Marketer.

 

STEP 1 – STUDY ABOUT IT

 

To hold a tight grip over anything in-universe you should have a piece of proper knowledge about it. Alike this, to become a successful digital marketer it is necessary to have proper knowledge about it. Now the question arises from where you will get it then the answer is from the internet. Everything and anything is available on the internet, acquire knowledge from blogs, eBooks, and course materials posted by experienced marketer and marketing agencies, and Universities. 

 

STEP 2 – PRACTICE IT

 

This is a very old saying and a practical one that “Practice makes a man perfect”. The second step is to practice what you have learned. Conduct tests, monitor the results, optimize the result and find and mistake and rectify it. Follow the instructions provided by the study materials you’re using. 

 

STEP 3 – GET CERTIFICATION AND QUALIFICATION

 

Now when you are sure and confident about the study material, then take certification of the associated course by testing your knowledge.

 

STEP 4 – START YOUR MARKETING BLOG

 

Starting your marketing blog will help you in testing your knowledge and also it will help in establishing a connection in the industry. 

 

STEP 5 – SEEK OUT TRAINING AND SUPPORT FROM EXPERIENCED DIGITAL MARKETERS

 

The next step is to put your connection and contacts you have made in use now. It is really necessary to have guidance from an experienced professional so that you can pursue your career in the right direction.

 

STEP 6 – KEEP LEARNING AND IMPROVING

 

Digital marketing is very dynamic. so, it is needed and necessary to be constantly updated about it. Always try to grab every opportunity and learning material to improve your skill.

 

What Are the Best Free Online Digital Marketing Courses?

There are several online courses are available in digital marketing. Starting from general introductory courses to specific qualifications in digital marketing. Below we have listed some qualification courses that would be convenient for you as a business owner to optimize the efficiency and effectiveness of your digital marketing campaigns.

 

·       5 Free Affiliate Marketing Courses

·       Free Analytics Courses

·       Free Search Engine Optimisation Courses

·       Free Content Marketing / Digital PR Courses

·       Free Copywriting Courses

·       Free Email Marketing Courses

·       Free Influencer Marketing Courses

·       Free Social Media Courses

·       Free Video Marketing Courses

5 FREE AFFILIATE MARKETING COURSES

Affiliate Marketing means selling others' products for a commission- known as an affiliate fee. If you are looking to be an affiliate marketer then here, we have listed some of the courses below to enhance your skill set and you’re understanding in this area.

1.     Unbounce landing page conversion course

2.     Google Ads online training course

3.     Inbound digital marketing course

4.     How to promote a business using online advertising by google

5.     Google’s free guide to Google Ads

FREE ANALYTICS COURSES

To ascertain the performance of your digital marketing campaigns it is very important to have a thorough understanding of analytics. In the area of major analytics platforms most important platform is Google Analytics. Below mentioned courses will help you to get a good hold of GA and start using it to monitor campaigns.

1.     Google analytics for beginners.

2.     Google Analytics Individual Qualification

3.      Google Data Studio

FREE SEARCH ENGINE OPTIMIZATION COURSE

Search Engine Optimisation (SEO) is the art of reviewing and optimizing your content and web structure to get a prominent ranking in search engine result pages (SERPs). To reach a wider audience the content that you are offering online is needs to be optimized and marketed correctly. Below listed coursed are designed to enhance your basic skill and have a good grip on the marketing campaigns. 

1.     The Alison Diploma in E-Business

2.     SEMrush Academy

3.      Backlinko’s definitive guide to Google Search Console management

FREE CONTENT MARKETING / DIGITAL PR COURSES

Content marketing means making your brand and content available and more visible online to increase its reach so that other websites will want to feature and link to it . Effective content marketing will benefit your partnership with both the websites, social media influencers and businesses you’re partnering with. Below mentioned free courses will help you in running your own effective campaigns.

1.     HubSpot’s free Content Marketing Certification Course

2.     Neil Patel’s free step-by-step guide to content marketing

3.     Opti monster’s free beginner’s guide to content marketing

FREE COPYWRITING COURSES

Content is a very essential part of any website structure; it should be compelling enough to sell your product and services. Without good copy, your website won’t rank in the SERPs and your customers won’t be compelled to buy from you. Below mentioned free online courses will be helpful in getting started with writing your open website copy.

1.     Quick Sprout’s definitive guide to copywriting

2.     Eduonix’s free online course on becoming a professional copywriter

3.     Copyblogger’s free copywriting course

FREE EMAIL MARKETING

Most of the businesses still rely on email marketing campaigns as an essential part of their digital marketing strategy. You can learn how to optimize your email campaigns to drive clicks to your site, improve conversion rates and increase revenue with the help of below mentioned free handy courses.

1.     Mailchimp’s free email marketing strategy guide

2.     Constant Contact’s free guide to getting started with email marketing

3.     HubSpot’s free email marketing certification course

FREE INFLUENCE MARKETING COURSE

 Influence marketing is now often taking place across the social media platform, it is a partnership contract between influencer and prominent blogger, Instagram celebrity or Twitter user. If your target audience spends time on Instagram or reading blogs, influencer marketing could become a key part of your digital marketing strategy. Below mentioned free courses will help you in getting your grip tight on influence marketing.

1.     Coursera’s free online access to a comprehensive Influencer Marketing Strategy course from Rutgers University.

2.     Webfluential’s Introduction to Influencer Marketing course

FREE SOCIAL MEDIA COURSES

Social media is the platform from where you can reach relevant targeted audiences online. So it is suggested that before you start spending on an online advertisement on Facebook ads and on Instagram content, be sure that you have a good grip on social media marketing course by learning it from below mentioned free online courses.

1.     The Digital Marketing Institute (DMI) offers a free 15-minute social selling diagnostic

2.     Constant Contact’s Social Media Quickstarter course

3.     Hootsuite’s free Twitter marketing guide course

4.     Pinterest’s Pinterest best practice guidelines

FREE VIDEO MARKETING COURSE

Video marketing is considered as a most cost-effective and efficient way to reach out to the public. In comparison to the advertisement through television. You can invest in YouTube pre-roll ads that appear before a user watches a video they’ve clicked on or you can pop your video adverts on Facebook and have them appear as a user scrolls through their feed. Below mentioned courses would help you.

1.     The YouTube Certification programme

2.     HubSpot Academy’s free course in online video marketing.

3.     Skillshare’s free video marketing courses

 

 Top Free Digital Marketing eBooks

·       How to Get Started with Digital Marketing blog post from Nat Eliason.

·       Buffer’s 25 Actionable Social Media Strategies eBook

·       Tone of Voice Guide by Distilled’s

·       Pulse Advertising’s free eBook.

·       The Conversion Marketer’s Guide to Landing Page Copywriting

·       Beginner’s Guide to SEO by Moz

·       Optimisation Survival Guide by Optimizely’s

·       Shane Barker offers a Step-By-Step Guide to Influencer Marketing

It is a great option and choice to learn from available eBooks and pdf’s available on online platform.

In eBooks and in PDF’s you can get required information but not as sufficient as available in Hard copy books. So below we are mentioning some essential books that you should buy as soon as possible.

·       Exposure Ninja’s The Ultimate Guide to Content Marketing

·       This is Marketing by Seth Godin

·       Hacking Growth by Sean Ellis

·       The Adweek Copywriting Handbook by Joseph Sugarman

·       Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

·       Digital Marketing For Dummies

IN THE ARTICLE WE HAVE TRIED OUR LEVEL BEST TO PROVIDE YOU ALL THE RELEVNET INFORMATION ACCORDING TO THE MENTIONED TITLE. WE HOPE THIS WILL BE HELPULF FOR YOU ALL.

GOOD LUCK.