IIM students challenged by ‘Paa’ director

IIM students challenged by ‘Paa’ director


Renowned for his punch lines ‘Daag achchhe hai’ for a detergent powder and “walk when you talk’’ for a telecom company which rocked the Ad world, advertisement guru R Balakrishnan (popularly known as Balki) was in Lucknow recently to challenge the budding managers at the Indian Institute of Management (IIM) there.
Also hailed for directing meaningful films like Cheeni Kam and Paa, Balki challenged the students of the premier management institute.
Addressing the students of IIM-L, he said, “Be my competitor or become my clients.”
The theme for the session where the famed director was addressing was ‘Ad & film making through the management lens’. Balki also shared his views on Indian consumers and how he caters to their needs by various directorial ventures.
He is also the chairperson and chief creative officer (CCO) of a renowned advertising company.
The session gave the students a flavour of how the Indian advertising industry works in general and how Lowe Lintas, with Mr. Balki at the helm, succeeded in producing eye-catching ads. “If an advertisement does not make you interested in the product, then it is just a piece of good filming not a good ad”, he quipped.
He also talked about the change in consumer trends and behaviour and how that leaves an impact on marketers.
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