THE COURSE OF BJMC AND ITS SCOPE
The Bachelor of Journalism and Mass
Communication, abbreviated as BJMC, is one of the top courses among creative
individuals. Writing forms the basis of journalism and thus, the ability to
frame sentences in a distinctive manner, always expanding vocabulary, and being
expressive and free from bias become a must. All of it sums down to one core strength
– good communication skill. Students into writing and their parents need not
worry about its scope, journalism and mass communication is much more than just
working in news channels and networks.
A plethora of opportunities stand in front
of those in BJMC and students can opt for whatever suits them the most from the
following list:
1.
Journalism: One of the most well-known among all, the masses are generally aware
or have a rough idea of what journalism includes. It focusses on broadcasting
and presenting information, opinions and current affairs to as many as
possible. Since it presents to the entire nation or globe, confidence is key.
To be a journalist is to be bold and stand strong at all times, to master words
and body-language and to communicate effectively in a way that is cannot be
misinterpreted.
2.
Public Relations: Whenever dealing with a company, a person is bound to come across
their PRO, or a Public Relations Officer. Our regular interaction with PRs
makes the field quite self-explanatory – A PR executive manages the
relationship between the outside world and the business. Connecting with an
audience on a deeper level and influencing is often the goal of a PR, and they
achieve so by running several public campaigns via different strategies
required for the functioning and growth of an organisation. Since BJMC is all
about effective communication, its training is just as effective in Public
Relations.
3.
Writers: The demand for news writers is ever-growing along with technology.
We do not only consume information via newspapers and today, but largely via
the web. The competition among channels has been growing and the only way for
them to stand out is by hiring writers with the ability to curate gripping
content that holds attention. Creativity plays a huge role in being a writer,
where it is an art to keep content crisp and easily understandable while
containing detailed and technical information.
4.
News Analyst: This is slightly different from the above, and very few know of its
availability and scope. A News Analyst is essentially someone who studies and
sorts of information as the most relevant and important happenings around the
world. A channel could not possibly depict everything that occurs and
therefore, the job of a news analyst is quintessential in determining the
success of a channel. It requires great observation skills to know what people
truly care about and to cater to their needs.
5.
Event Management: Very separated from the rest of the list, the skill set required in
event management is very overlapping with them. Event management will also
require leadership qualities, where tasks, relationships, and the team need to
be handled with zeal and creativity every day. It provides the students with a
much more creative environment by exploring themes and ideas to bring
something new and add value to personal and professional moments.
While journalism and event management
remain the most sought-after career choices among BJMC students, know that a the herd of cattle does not need to be followed. Popular does not equate to better
– you will only be best at where your passions lie. The scope of each relies on
skills, hard work and credibility of the professional and the 12th
grader needs to only acquaint himself/herself with the required qualities and
be open to all possibilities provided by a course such as BJMC and expose
themselves to its entire scope.
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