SOCIAL MEDIA- A MARKETING TOOL IN
TODAY’S WORLD
The whole model of the Science of selling is
attracting potential reliable customers and satisfying the prevailing
customers. Every industry has its own competition, driving the value of selling.
Hence, in most cases, marketing are often expensive.
For small business owners, who are recently funded,
marketing costs can take an enormous chunk of their original budget, which they
can't afford to lose. They need to require care of production investments and
machinery costs. For them, ideally, social media are often an efficient tool
for marketing their products. Individual start-ups, small organizations and
businesses with an honest background of media marketing can enjoy social media.
This is often a really cost-effective tool to showcase their products and
services. within the beginning of this new field, now referred to as Social
Media Marketing (SMM), small new businesses took part and employed their
campaigns with social media giants like Facebook, Instagram and Twitter.
With the advancement and success of SMM and its
promising results, companies like Uber, Zomato and Airbnb started promoting
their products and services over social media.
Uber employed Facebook and Twitter to receive
negative also as positive feedbacks and Instagram for revealing new deals,
offers, updates on the appliance and exclusive discounts.
Airbnb has made its marketing skills attend the
private level by asking its customers to post Instagram stories about their
experience and occupy the company’s residences and by reposting their homestay
pictures. This is often a remarkably smart strategy employed by Airbnb since
people believe originality and what they see. These strategies have made Airbnb
a home-made name within the hospitality industry
Zomato, the restaurant aggregator and food delivery
giant has revolutionised the food network through its social media strategies.
They believe customer to customer relationship and ‘content is king’. Their
‘Yummy Yatra’ campaigns, and ‘Foodie Friday’ contests have generated tons of
response on social media, making their marketing strategies- 10/10
SMM works because all of your potential customers
are on social media, and are found to be more aware of your advertisements on
this platform, because it shows a totally different side of your company.
Customer to customer reach has been completely possible thanks to the presence
of social media, its cost-effective nature and therefore the wide base of
interaction that it offers to the corporate and its potential customers.
Social Media Marketing within the true sense also
leads to the rise of a company’s inbound traffic. each piece of content posted
brings a replacement set of viewers to your page, supplying you with the chance
and therefore the possibility of converting them into your customers.
Lastly, the foremost important feature of social
media is that the knowledge of the functionality of its different platforms-
FACEBOOK- What you won’t find anywhere, you'll find
it on Facebook. It offers you a really wide selection of audience cover from
all strata and hence one should start their SMM from this platform. it's here
where you get the bulk of the purchasers through Direct Response Advertising,
Detailed Audience Analysis and Social Posting.
INSTAGRAM- one among the foremost rapidly growing
social media platforms, Instagram has been employed by company giants to extend
the appeal, visibility, connection and reach of their business. Over 800
million users are active on Instagram, 60 million photos are posted and 1.6
billion likes are generated on a day to day . This clearly showcases the social
media connection value of this platform. Creating Instagram product stories,
using business profiles, partnering with influencers for better reach, and sponsoring
advertisements can help in increasing your customer reach.
TWITTER- The American blogging and social media
giant makes its users operate through ‘tweets’ and allows you to enter company
names, brands, topics through an enquiry engine. consistent with Twitter, 1.6
billion unique visitors see tweets, like 500 million tweets per day! Hence,
it's safe to mention that Twitter offers you a sensible platform to extend your
business and gets public messages accessible easily to you. This platform could
also be used for feedbacks on services, latest reveals and announcements.
The true power of Social Media should never be
underestimated. within the right hands, with the proper marketing skills, a
corporation can make its mark within the business world.
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