Sunday, January 12, 2014

Aspirants want change in admission process; Placement top criteria; Delhi No 1 choice

The admission process to Masters in Business Administration (MBA) and Post Graduate Diploma in Management (PGDM) programs, in India, is cumbersome and expensive, believe management aspirants, according to India’s first-ever study of B-School aspirants.
Conducted by MBAUniverse.com, in November 2013, the online survey covered 445 respondents who appeared for Common Admission Test (CAT) 2013 for the Indian Institutes of Management (IIMs).
61% respondents said that there are too many MBA entrance exams and 77% wanted a regulatory body to oversee management education. The MBA aspirants sought reduction in tuition fee, better public disclosure on placement track record and normalization process in the CAT qualifying scores. One-third test takers also said that the application fee to B schools should be less than Rs. 500.
Respondents suggested that the 140 B-schools who accept CAT results for admission, should let the applicant apply to a B-school after getting their CAT scores in January unlike the current way where many B-schools like MDI and SP Jain close their application process in December itself much before CAT results are announced, incurring unnecessary expense.
MBAUniverse.com’s first survey of MBA aspirants brings out key insights which will help business schools and policy makers address concerns and initiate reforms. Else, we will see more B Schools closing down,” says Amit Agnihotri, chairman of MBAUniverse.com.
While MBA aspirants are not happy with many of the elements of the current admission process, they welcomed innovative changes like replacement of group discussion with Written Ability Test (WAT). 67 % of respondents said that they prefer WAT over GD.  
An overwhelming majority of 78% respondents wanted to pursue an MBA for knowledge enhancement while more than 65 per cent wanted it for a better salary. Among the parameters on which respondents selected B-schools Placement history was at the top followed by corporate linkages, position of B-Schools in various rankings and Government approvals and faculty. Specializations offered, fee structure and location were not very important for the respondents.

Chart #1. What are your objectives for doing an MBA?
Of the 445 respondents seeking admission to 2014 program 94 per cent said CAT was their first choice within more than 10 MBA exams held every year for MBA admissions. For 66.7 per cent of the respondents XAT was the second most preferred examination. NMAT and SNAP exam were close third and fourth (for 45.8 per cent and 44.4 per cent) while IIFT exam, the fifth most preferred exam, was the first preference for 34.7 per cent of the candidates. CMAT exam floated by AICTE as the only gateway for MBA entrance in 2011, along with AIMA MAT, were the least preferred tests with a score of 30.6 per cent and 16.7 per cent.
Almost half the MBA aspirants relied on websites of individual B-Schools as the most credible and trustworthy source of information followed by online MBA portals, like MBAUniverse.com, as the second most preferred source for 29.3 per cent of aspirants.

Chart # 2: Which is the most credible source of Information on MBA?
For 27 per cent aspirants, Delhi is the preferred destination for MBA education followed by Bengaluru (25.4 per cent), Mumbai (18.3 per cent) and Ahmedabad (11.3 per cent).

Chart # 3: Which are your most preferred cities for MBA? Rank your choices as Top 3
The survey also covered many other interesting facets of MBA admission process. Stay tuned to MBAUniverse.com for more highlights.

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