Mudra Institute of Communication and Advertising (MICA) - AHMEDABAD

Mudra Institute of Communication & Advertising (MICA) - AHMEDABAD

Introduction

Mudra Institute of Communication and Advertising (MICA) is an academic institution that has been set up to develop professional communication skills in India. The institute primarily aims at imparting relevant education to young men and women with a view to provide them with the expertise to become effective communication professionals. Further, the institute also aims to conduct research in communication as applied to the needs of the communications industry. Through such research, the intent is to create and share new knowledge in this fast growing and increasingly important field.

As part of its agenda, MICA also means to collaborate with other institutions, both Indian and foreign, to work jointly on expansion of the knowledge based on the field of communication and its related areas. Unlike other communications schools, MICA makes certain that its students are given a very high level of exposure to modern business techniques and processes. This aspect is an integral part of all curricula and systems of the institute.

Programs

Broadly, there are two types of programs that MICA offers –

The Post-Graduate Programme and The Professional Development Programmes. The two-year Post-Graduate Diploma Programme in Communications Management is the flagship programme of the institute.
The Career Development programme in PR & Event Management (June 2005) leading to a Post-Graduate Certificate. The Post-Graduate Certificate Programmes in Broadcasting Management (June 2005) and Design Communications Management (June 2005). The first batch of Retail Communications Management has commenced in January 2005. The first batch of Healthcare Communications Management likely to commence from June 2005

Post-Graduate Programme in Communications Management (PGPCM)
The Post-Graduate Programme in Communications Management (PGPCM) is the flagship programme of MICA. It is a two-year residential programme that is recognized by the industry as a breakthrough in the study of integrated marketing communications management in India is the flagship programme of MICA. It is a two-year residential programme that is recognized by the industry as a breakthrough in the study of integrated marketing communications management in India.

While, for the industry, the PGPCM has proven to be a rich hunting ground for talented professionals, for those attending the programme it provides an intense educational experience that inculcates skills to develop lateral solutions for communications challenges
The methods of teaching that are adopted usually combine lecture cum discussions, cases, simulations & games, role plays, self learning, field visits, group projects and also independent research. In addition, high quality facilities and equipment, including audio-visual aids and computers, always support the learning experience provided at the Institute.


Selection Process

The selection process for the PGPCM involves three steps:
CAT/ XAT/ GMAT
All candidats seeking addmission to the PGPCM are required to take CAT/ XAT/ GMAT as the first step.
NRIs and Foreign Nationals are eligible to sit for the MICA Test (MICAT) without taking CAT/ XAT with a minimum GMAT score of 600.
CAT/ XAT/ GMAT scores from up to two years prior to the current year will also be accepted.
a) If you are applying on the basis of an old score, please enclose photocopy of your score card.

b) If you are taking CAT/ XAT/ GMAT/ in the current year, please send a copy of your admit card.
MICA Test (MICAT)
The candidates who are short-listed from the CAT/ XAT/ GMAT are subsequently required to appear for the MICAT, which is conducted usually in February of each year. The MICAT is designed to assess the candidates' skills in analytical and divergent thinking, written communication and familiarity with the Indian ethos.
The MICAT centres are Ahmedabad, Bangalore, Delhi, Kolkata and Mumbai.
GROUP EXERCISE AND INTERVIEW

All candidates invited for the MICAT are required to participate in Group Exercise (GE), and to go through Personal Interview (PI) which happens on the same day as MICAT
For the Current year over 6000 applications were received
Selection ratio is in the region of 1 out of 100 applicants
Intake for Batch of 2005/07 limited by the current AICTE Guidelines
Intake proposed for Batch commencing 2006/08 is 120.

Eligibility
To be eligible for the PGPCM, the basic qualification required is a three-year Bachelor’s degree (as in the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities. Candidates appearing for the final examination of Bachelor's degree (or equivalent) can also apply.

Placements

MICA has gone a long way since its establishment in 1991. As in the past, this year also all the graduating students were placed by the first few days of the placement week. Placements 2005 reaffirmed MICA's position among the top Communications Management Institutes of the world. The institute lived up to its reputation of finishing its final placements in record time – this time the whole second year graduating batch was placed by end of placements week. The four academic concentration areas (Brand Management, Media Management, Marketing Research and Account Planning) continued to attract esteemed employers.

MICANs are finding greater and better opportunities in a variety of sectors. The fact that MICA is rated the leader in the communications management education and integrated marketing industry, has a bearing on the same, resulting in a high demand for MICANs. The increase in demand is manifested by the increased compensation offered.

This year the avg. salary has gone up by 28% over previous year, infact the traditional companies have also offered a package which was on an average 30% more than their usual criteria consideration. The campus placements had 47 companies (almost 62% more than the previous year) offering 117 jobs for 68 graduating students, thus providing ample choice in deciding one's professional career. MICA's equity is highlighted by the fact that this year MICANs forayed into many new sectors like Consultancy (E&Y), Broadcasting channels (STAR TV), Financial services (ICICI), Telecom (HUTCH & TATA-TELE), Data analytics (GE Analytics), FMCG sector (CavinCare) to name a few.

Recruitment History

465 graduates from MICA's two-year PGPC are working in the industry today. They have been placed in various communications related and marketing organisations. Some of the employers of the past and current batches are:
Advertising Agencies
Bates Fountainhead Madison DMB & B
Contract Advertising Grey Worldwide Ogilvy and Mather
Equus Hindustan Thompson Associates Mc Cann Erickson
Enterprise Nexus Lowe FCB Ulka
Rediffusion DY & R Leo Burnett Euro RSCG
Elephant Design Lemon Communications
Market Research Agencies
AC Neilsen Indica Research ORG-MARG
Pathfinders IMRB Quantum Research
Blackstone Research IMRB (PQR) TNS Mode
Research International MBL-RCG TNS Mode, Singapore
Media Organisation
Business Standard Sony Entertainment India Today
The Economics Times The Hindu Aaj Tak
Indian Express The Times of India Hindustan Times
Zee TV Dainik Jagran
Prime Time Media CNBC
Marketing
Blow Plast Mckinsey & Co. Bajaj Allianz Insurance
Essar Oil BPL Electrolux
Onida Britannia Industries Amtrex Hitachi
BPL Dr. Morepen Bajaj Allianz
Mahindra & Mahindra British American Tobacco Career Launcher
Zee Interactive Reliance Infocom Limited Finolex Cables
IBM Silverline Technologies Hindustan Lever Ltd.
Avigna Technologies Indian Oil Corporation J. L. Morrison
Bajaj Auto GlaxoSmithKline Thompson Connect
GE Capital Grasim Industries Titan Industries
AT&T Asia Pacific Tata Honeywell Hero Honda
Nike ITC Gillette India
Tata Telecom Procter and Gamble


Correspondence

Web site: www.mica-india.net
Contact address: MICA
Shela, Ahmedabad–380058,
Gujarat, India
Contact numbers: 079–3739946 to 51


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