HOW TO SOURCE CONTENT FOR WEBSITE

 

HOW TO SOURCE CONTENT FOR WEBSITE

When starting an online business, it is necessary to do content marketing. After deciding or determining audience and readers and your content topics the next important step is to post on the website your related content.

One vital point I would like to mention is that if you want to be a successful content marketer you need have consistency in your work. It does not matter if you publish monthly, weekly, or daily, you only have to be consistent about updates on your website.

So, here we have suggested 6 ways to source your content for your website-

1.    Outsource your content needs.

2.    Allow guest posts from within your industry.

3.    Conduct interviews using Help a Reporter Out (HARO).

4.    Create your content internally.

5.    Open a forum to start discussions.

6.    Re-write old content.

 

  OUTSOURCE YOUR CONTENT

Big business owners do not have that much time and experience to right above and high quality of content for the website. So, to solve this problem of owners it is to be suggested to hire an internal content writer but if it is causing some extra expense for the owner then the next best option will be hiring freelancers to handle all of your content needs.

The only thing that will take time is to find the best freelancer writer who has knowledge of your industry to write your content.

 

ALLOW GUEST POSTS FROM WITHIN YOUR INDUSTRY

The next best way could be to allow guest posts on your website. The foremost benefit you will get is there will not be any kind of deficiency you will have in the content on your website. Many website owners have shared their experiences about guest posts on their site. Once you will allow guest posts on your website, you will be flooded with a lot of requests. So here you have to be a little selective about the guest and their posts. You should keep in mind the content they would be writing or providing, and only those guests will be allowed who have plenty amount of knowledge of your industry and have a good social media presence. So that if they share their content via your website then this could help increase reach on your website.

 

CONDUCT INTERVIEWS USING HELP A REPOTER OUT

This way could be counted as one of the best ways to have good quality content at your website only if you have an audience who are interested in reading interviews, if yes then you have to create a HARO account. on HARO you can submit your quarries and can get short replies. It will then look like as a conversation or interview on website.

 

CREATE YOUR CONTENT INTERNALLY

If you are a business owner so just like other business owners you can also create your content internally, you can do it by asking your company employees you never know if you have great writers in them. You can motivate them in many ways to do this work in addition to their office work. Also, content coming from own employees also gives a feel of authentication in mind.

 

REWRITE OLD CONTENT AWAILABLE OR POSTED ON YOUR WEBSITE

Most of the time you remove old content from the website to increase traffic but instead of removing it, you can rewrite it. Also, case If you are not getting any fresh or new ideas or topics then you can opt for this option to increase content on your website. Re-writing old content available on the website will help in updating the site and also the old content will get renewed with the fresh and new keyword with the same content focus.

 

OPEN A FOURUM TO START DISCUSSION

You can opt for this option also to increase your content on the website. Opening a discussion forum on the website will allow your web visitors to put their views on certain topics involved in the current discussion.

This would be considered a great option if you have a good audience on your website and also it will help in creating good content on-site in less time.